Should You Invest in Company Culture?

Should You Invest in Company Culture?

Even if it’s become a buzzword thrown around more often than “synergy”, company culture is a lot more than something you read in a cover letter.  It’s something that embodies the values that shape a business and who works there.  It engages employees when nobody’s...
Facebook VS Instagram

Facebook VS Instagram

You may have already known that Facebook owns Instagram.  While some marketers have viewed them as one and the same, that isn’t necessarily the case.  As anybody who uses them both can tell you, they’re quite different.  They do share certain features in common, but...
Habits That Earn You Respect

Habits That Earn You Respect

The debate as to whether or not it’s better to be liked or respected has been raging since the dawn of time.  Is it possible to be both, or are they mutually exclusive?  I recently came across an article that discussed this question, and argues that yes, you can...

4 Online Business Mistakes

As society moves further and further into the digital age, online sales are becoming more and more important for businesses.  While there’s plenty of opportunity in the online world, there’s also a lot more competition from other entrepreneurs who are trying to reach...

Office Secret Santa Tips

With the Christmas season in the air, one popular office tradition, the “Secret Santa”, is in full swing.  It can be a fun way to engage your team and boost morale, while also helping certain coworkers connect with each other.  Yet if not done right, it can create a...

Franchising For Baby Boomers

By 2030, baby boomers will be 65 or older, and make up 20 percent of the US population.  While that sounds like an awful lot of retirees, many of these boomers won’t be “retired” in the traditional sense.  Merrill Lynch recently released a retirement study which...