The Entrepreneurs Behind Savvy Society

Last year, young entrepreneurs Alexa Fleischman and Lauren Wallace started Savvy Society, which sells flat shoes to girls aged 6 to 12.  The girls are able to put custom decorations onto their shoes with a simple design program that incorporates a 3D printer.  Fleischman says she hopes computer-aided design program will get get girls excited […]

Franchising For Baby Boomers

By 2030, baby boomers will be 65 or older, and make up 20 percent of the US population.  While that sounds like an awful lot of retirees, many of these boomers won’t be “retired” in the traditional sense.  Merrill Lynch recently released a retirement study which concludes that in the near future, retirees will more […]

How to Build a Strong Work Culture in the Office

As an entrepreneur, it all begins with a simple idea. With hundred of online articles and published books that claim to know the secret to success, they all essentially boil down to one question: Are you the right leader? As a leader your, job is more than just to get your idea out to the […]

UVA’s Entrepreneurship Minor

Located in charming Charlottesville, the University of Virginia has always had plenty to offer its more than 20,000 students: a campus designed by Thomas Jefferson himself, an education considered on-par with the Ivy League, a well-respected sports department and a variety of majors and minors.  Many of the programs offered by UVA are widely recognized […]

5 Essential Tools To Run Your Business From Anywhere

According to a recent survey by the Bureau of Labor Statistics, 23 percent of Americans worked from home during 2014. Working from home is a great opportunity as you can avoid long commutes, work in a less stressful environment, and have more flexibility with how you work. However, working from can present certain challenges such […]

Valuable Sales Lessons

If you’ve ever worked in sales, or know somebody who has, then you know that it’s a long, difficult path.  Every single day, sales reps deal with rejections, objections, hang-ups and difficult people.  A salesperson needs to meet these obstacles with quick, calculated responses, endless positivity and of course drive.  Entrepreneurs face these exact same […]

Starting With a Demand

So many times, people come up with great idea, but nonetheless it falls flat and their business goes to nothing.  They could very well have a great idea.  The problem, however, is that these entrepreneurs base their business around an idea, as opposed to a market need.  Having a good idea is one thing.  Making […]

How to Optimize SEO for Your Business

In a recent article, Eric Siu, the CEO of the San Francisco-based digital marketing agency Single Grain, talked about some important strategies to optimize your SEO campaign in a simple and effective manner.  Depending on Google’s algorithms, the SEO industry is in a constant state of flux.  However, that doesn’t mean that you need to […]

Hiring Your First Employee

While some entrepreneurs might be hesitant to give up control of their business, the time will come when they have to make the first hire.  In a recent article, the weekly column “The Grind” wrote about this experience.  This could be a scary ordeal for entrepreneurs, fearful that they’re not hiring the right person, or […]