The Entrepreneurs Behind Savvy Society

The entrepreneurs behind savvy society by Adam KidanLast year, young entrepreneurs Alexa Fleischman and Lauren Wallace started Savvy Society, which sells flat shoes to girls aged 6 to 12.  The girls are able to put custom decorations onto their shoes with a simple design program that incorporates a 3D printer.  Fleischman says she hopes computer-aided design program will get get girls excited about subjects related to technology and science.  I recently came across an interview, where Fleischman discussed her company.

During her senior year at Boston College, Fleischman and Wallace won a business plan competition with their first iteration of Savvy Society.  After college, she worked at the data-storage company EMC, then moved to the cloud-based platform Box, but it was never a career that she wanted to have, and she and Wallace, who was working at JP Morgan, wanted to find a way to expose more girls to work in science, technology, engineering and math (STEM).  They began interviewing young girls and asking them what they were interested in, and discovered that they were most interested in shoes.  Shoe production is centered at a small shoe factory in Leon, Mexico.

Savvy Society uses a 3D printing company called Autodesk, which uses the web-based 3D design product Tinkercad, which is much easier to use than other softwares and teaches geometry concepts such as planes, axes and parallel lines.  While their current focus is on shoes, Fleischman and Wallace are interested in using their model for other products, such as keychains and backpack accessories, in an effort to reach the largest possible number of girls.  

To market their product, the women behind Savvy Society have done work with the Girls Scouts, worked with YouTube personalities and pop-up experiences at places where girls tend to visit.  Despite the fact that the company was only founded one year ago, and the co-founders have been bootstrapped for the past year, it’s starting to break even.  Savvy Society is now looking to raise anywhere between $250,000 and $500,000, which they’re hoping will help them improve the in-shopping experience.  They want to be the first place in a store such as Nordstrom where you can create a custom product and walk out with it.