As society moves further and further into the digital age, online sales are becoming more and more important for businesses.  While there’s plenty of opportunity in the online world, there’s also a lot more competition from other entrepreneurs who are trying to reach the same people.  Yet despite this competition, there is a way to build a successful online business, that starts with making smart choices.  There are four dumb mistakes that even smart people make without realizing it.  I recently came across an article that shares these mistakes, listed below:

Focusing too much on “busy work”: Many components need to be done to build an online business, therefore it’s easy to get stuck on the more time-consuming details, such as constantly changing your website, spending too Online business mistakesmuch time on social media marketing and constantly checking your stats.  While these are all necessary for building an online business, there has to be a balance.  The majority of your online focus should be on building a loyal and engaged audience.

Chasing what’s hot at that moment: In the Information Age, fads come and go even faster; what’s hot now could be completely irrelevant in as little time as two months.  Such fads could help your business, some of them couldn’t, so you should figure out what’s going to be right for you, as opposed to what’s hot.

Not planning content and promotions: A lot of websites post content based off what’s on their mind or what’s popular, but that’s not a good idea.  It’s smarter to start with what promotions you’ll be having.  Content will then be designed to answer questions and demonstrate value to make your leads want to buy into a promotion.

Chasing after people who aren’t interested: Facebook groups are a valuable resources, offering you a chance to connect with your audience in an intimate way.  On Facebook groups, you often notice people who use the group as an attempt to get new business, and their desperate pitches are often ignored.  The same goes for marketing efforts made to people that aren’t interested in what you’re offering.  Go where your audience is and where they’ll spend money.