Millennials

Millennials, like the ones pictured here, are starting to enter the workplace.

Every new generation has something that the previous one truly doesn’t understand or like.  Baby Boomers were called hippies, Generation X were seen as slackers and the newest generation, Millennials, are viewed as narcissistic, difficult to work with and extremely entitled.  However, whatever you feel about the new generation, they are still the future of the world, and as they come of age and join the workforce, it’s necessary to know how to deal with them.  I recently came across an article by Elissa Freeman, who talks about Millennials and their place in the modern workplace.

Whether you’re working with them or they’re working for you, Millennials are a daily fact of life for any person in business.  While they can be difficult to deal with, especially for somebody a lot older than them, interactions with Millennials offer fresh perspective, despite the gaping age gap.  Elissa Freeman asked colleagues and coworkers across the US about some of their perspectives on the Millennial generation.

One great thing about Millennials, according to PR and marketing communications pro Karen Swim, Millennials get a job done when asked.  At the same time, they’re not overachievers whose identity exclusively revolves around their work.

Digital strategist Ciaran Blumenfeld talks about how when Millennials see a challenge, they rise to the occasion.  If something seems like it can’t be done, but they see a reason for it to be done, then they start getting creative.  Their creative spirit, combined with a can-do attitude, makes them a force to be reckoned with in the workplace.

Kidzvuz.com is a site about kids making and sharing videos, much like YouTube.  While a lot of more older people might not get why a kid would want to make a video in the first place, says co-founder Nancy Friedman, Millennials immediately understand it, which in turn opens the door for bigger ideas.

While Millennials are driven to succeed, explains Mindshare managing director Robert Dasilva, they don’t want to do it in the same way that their predecessors did.  They have no hesitation to ask for what it is they want, and they’ll move on if they don’t get it.  This is important to remember, since Millennials are more likely to stay with a company if it seems that there is a clear chance for upward mobility.

Rob Granatstein, senior producer at Canada.com, works with Millennials every day; he has a team of them as editors.  Millennials understand the medium of the web, having grown up in a world with the Internet.  Therefore, they understand what works and what doesn’t.  Putting them in charge of important work makes Millennials feel appreciated and empowered, which in turn drives them to be more responsible.